People Incorporated is a nonprofit working to secure independence for people with mental illness in the Twin Cities metro. In just two years, we have upgraded their identity and redesigned nearly every point of contact that People Incorporated has with its donors and the public, including annual reports, program brochures, newsletters, and event materials. Recently, we were asked to refresh their existing website to accommodate the integration of a more flexible content-management system. The site needed to serve as not only a place for inspirational stories and a portal for donors, but a user-friendly space to register for upcoming events, training courses, and volunteer opportunities. With the new design, we aimed to shed light on the inspiration and hard work behind the organization and relieve the darkness that is often associated with mental illness. PeopleIncorporated.org
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