The 2006 Annual Report was designed to signal that changes at the Kresge Foundation were coming with regard to how they determine the distribution of grants to nonprofit organizations.
The brick represents the long history of funding “bricks and mortar” projects with support related to capital campaigns. Opening the “brick” reveals the changes that are happening in that approach.
To make the annual report look like a brick it was critical to have all sides of the exterior be “brick”. This simple detail proved to be the biggest production challenge because technology—outside the book publishing world—does not exist to print color along the edges of a report. The printer found a creative out-of-the-box solution—working with an airbursh artist to add the edge color and texture.
